blending creativity with strategy

Marketing for law firms

When two specialists come together, great things happen.

AP Branding Solutions and Andrea Paulsen Communications have partnered to offer a niche marketing solution exclusively for law firms. With deep expertise in both design and legal marketing, this collaboration blends creativity, strategy, and industry insight to deliver exceptional results.

Web & design specialist Ashleigh from AP Branding Solutions brings over 15 years of experience in professional marketing and brand management, with a strong focus on the legal sector. Her work spans the USA, UK, South Africa, and Canada, creating everything from standout corporate identities to effective digital strategies and beautifully designed RFPs and pitches.

Writer and legal marketer Andrea Paulsen adds over 25 years of legal industry experience, including eight years as a paralegal. Her extensive background in legal marketing, combined with an obsession for grammar and detail, ensures that every piece of content is precise, professional, and persuasive.

Together, Ashleigh and Andrea provide a unique marketing service tailormade for law firms, where exceptional design meets industry-specific content, and every project is built on a foundation of legal marketing expertise.

Our services

    • Annual Marketing Plans – Tailored strategies to achieve growth.

    • Design & Branding – Consistent identity across websites, brochures, and presentations.

    • Content Development – Engaging articles, newsletters, and directory submissions.

    • Digital Marketing – SEO and targeted online campaigns.

    • House Style Guidelines – Ensuring consistency in all written materials.

    • Design and content updates, upload of new profiles and blogs

    • Manage SEO

    • Content writing/editing: Ensure consistency (grammar, spelling, and style)

    • Design

    • Content writing

    • Provide a monthly schedule for regular weekly posts

    • Design post templates and provide branded images for posts

    • Write post content

    • Upload posts

    • Assist your professionals with their LinkedIn profiles

    • Provide a pitch template design

    • Set up a database of credentials across all practice areas and for each lawyer, write them in a suitable format

    • Write a customised introduction for each pitch that will resonate with the prospective client

  • Prepare directory submissions to raise your firm’s and your professionals’ profiles by getting ranked in the top legal directories:

    Chambers Global

    • Legal 500

    • IFLR1000

    • Best Lawyers of South Africa

    The rankings and quotes provided by Chambers and Legal 500 are excellent marketing tools for pitches, your brochures, your website, and social media.

    • Rewrite and polish the content of your submissions to African Legal Awards, Rising Star Awards and others

    • Creation of emailers (design and writing), website content uploading, possibly using event management systems (Eventbrite, etc) to increase visibility and build database, presentations, social media, handouts, etc

    • Design for banners, posters etc – anything that needs to be printed for an in-person event

    • Issue news releases of wins, accolades, and new appointments

    • Post these on social media and upload on website

    • Submit legal news to suitable publications

    • Prepare brochures and other marketing material

Download our brochure

We handle your marketing, so you can focus on the law

Every brand starts with a blank canvas

Explore our portfolio to see how ideas are brought to life with a creative touch and a clear purpose.

Contact us

Ready to present a brand that wins over any jury?
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